In early 2020, as internet usage in Bangladesh was growing rapidly and smartphones were becoming a part of everyday life, a small team had a vision to do something different. They saw that the betting and online gaming market in Bangladesh was enormous — yet there was no quality platform in Bangla. Everything was foreign, complicated, and untrustworthy. That realization was the spark that created hbaje।
It all started with just a handful of cricket betting markets — and for good reason. In Bangladesh, cricket is more than a sport; it's pure emotion. One over from Mashrafe, one catch from Shakib — and the whole country holds its breath. Honouring that passion, hbaje built Bangladesh's first fully Bangla betting experience.
In Our Founder's Own Words: "We wanted to build a place where people in Bangladesh could participate safely — in their own language, with their own payment methods, and on the sports they love."
In 2021, hbaje added football, kabaddi, and tennis markets, and launched its Live Casino section. The user base grew tenfold in just six months. Behind that incredible response was one simple reason — hbaje builds everything with Bangladeshis in mind. bKash deposits, Bangla support, special offers during local festivals — it's these small but thoughtful touches that set hbaje apart.
In 2022, hbaje launched its Analytics division — giving players the tools to make betting decisions backed by real data and statistics. This was a game-changer, because Bangladeshi bettors had previously relied on guesswork alone. hbaje replaced that guesswork with insight.
In 2023–24, hbaje launched its Mega Jackpot section and a major new version of its mobile app. To date, over 500,000 registered members use hbaje regularly — from Dhaka, Chattogram, and Sylhet to the remotest corners of the country. Thousands of new members join every month, and our existing members keep coming back — that, to us, is the greatest reward.